Sherpa Adventure Gear Names Groundswell Public Relations as Agency of Record
By Groundswell PR
Sherpa Adventure Gear, the socially-conscious company specializing in technical travel apparel, is excited to announce its partnership with Groundswell PR. Groundswell will implement an integrated communications strategy, increasing consumer awareness around Sherpa’s innovative product lines and social initiatives that positively impact the Nepalese community.
In 2003, Sherpa Adventure Gear was founded as a living memorial to the unsung heroes of Mount Everest—the Sherpas. Sherpa Adventure Gear seeks to honor the legendary high-altitude climbers by creating adventure gear that earns their praises. The brand is focused on providing economic and social stability to the people of Nepal through steady employment and quality working conditions. In 2018, the brand created jobs for more than 1,500 people in Nepal, an increase of close to 75% compared to the previous year.
The Sherpa Adventure Gear Fund was created to provide educational opportunities for future generations, a core component of Sherpa’s mission. The fund provides a brighter future to the children of Nepal through empowerment and education. For every product sold, a donation is made to grant scholarships in the fund, providing resources for the children of the community.
Currently Sherpa is providing 12 children with scholarships and will continue to support these students through their college education.
“We’re passionate about partnering with brands that are making a positive impact on the planet and its people,” says Groundswell PR Co-Owner Caroline Kelm. “Sherpa goes above and beyond to make this world a better place through their giveback program to the Nepalese community and by using sustainable materials. We are honored to work with such a conscious company.”
Sherpa Adventure Gear’s technical travel apparel is crafted using innovative, sustainable technologies to create purposeful gear for the global adventurer. The 2019 Fall/Winter line launches September 5, 2019. The brand’s upcoming Spring/Summer 2020 line will be focused on versatile travel pieces that exceed high-durability standards with low environmental impact. Be on the lookout for the all new Kiran collection which will feature a hemp blend that combines an incredibly soft hand with one of the world’s most durable, sustainable textiles.
To learn more about Sherpa Adventure Gear and their products and mission, visit sherpaadventuregear.com or visit them on Instagram, Facebook or Twitter @Sherpaadventuregear.
For media inquiries related to Sherpa Adventure Gear contact Kate Dittloff, Kate@groundswellpr.com or (704) 575-8499.
About Sherpa Adventure Gear
A small brand can change the world. Sherpa Adventure Gear crafts purposeful gear for all who seek adventure and who care about their impact on the world. With each purchase, you are helping reach our goal by providing opportunities through education and employment in Nepal. Sherpa Adventure Gear based in Modesto, CA is a wholly-owned subsidiary of Innov8 Partners, LLC and distributes its products through specialty outdoor retailers worldwide. For more information, visit sherpaadventuregear.com.
About Groundswell PR
With over 20 years of collective active lifestyle public relations and marketing experience, Groundswell PR specializes in maximizing media, consumer and industry exposure for companies, destinations and organizations looking to increase sales and capture new and exciting audiences. Groundswell’s extensive mix of marketing services combine authentic branding and communication methods with a lifetime of rad experiences deeply rooted in the outdoor, action sports and natural products industries. Groundswell PR is a boutique shop located in Charleston, South Carolina. For more information, visit www.GroundswellPR.com.